Do you have a Business, or a not so well paid Job?   

A friend of mine recently sent an email to me with one of Gordon Ramsay’s omelete cooking recipes, with all the BAD language included, I’m sure you have seen it too.

With all the hype about Gordon Ramsay’s TV shows going on I decided to start watching the bad language or some people might say foul language real life TV show.

Take out the language and I’m a fan.

So here’s my wrap of the shows,.Can you relate this to your business?

1. At the start of the TV show Ramsay samples the service and menu.

 (At ibalance we call this reviewing your business, whereby the staff and owners are reviewed and the financials are benchmarked.)

2. The next stage Ramsay talks to the staff and owners and tells them how bad they did.

(At ibalance we meet with the owners and report on the review in a formal and detailed manner, and forget about the past and look forward to the future)

 3. He then gets into the kitchen and picks on every thing from food hygiene to the tools of trade.

(ibalance will site visit and inspect your premise giving you real life solutions) 

4. Its now time for the staff and owners to bond, always a little game or some down right face to face talking, (all with the foul language)

(ibalance will give it to you straight what you need to do now and make sure you get on with it)

5. The next stage is to do some quick knee jerk marketing, to fill the place up, and everytime the business fails to handle the full house.

(ibalance marketing is carried out in a sustainable manner and yes some quick fixes may be needed)

6. Last but not least Ramsay yells and screams (and some do need it) and then leaves, returning in 4-6 weeks and hopefully the business has improved.

 (ibalance will work with you until all facets of your business are improved)

Don’t get me wrong the show is a hit and still growing , but would you like to be on TV getting abused???? Any way I’m still going to watch it.

So how can you get the ibalance theory practiced on you. ibalance runs regular seminars on exactly the above.

Go to

http://www.ibalancebusinessinstitute.com/ibalance_breakfast.html .

Unitl next time, good cooking.

Regards

LLoyd Richardson FCPA

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PS If you want the recipe , foul language and all  forward a email

Marketing Through Testimonials

When you do your marketing make sure you use real life testimonials.

Ask your satisfied customers for written testimonial or better do a video of them. (See below)

I recently did a seminar and invited 2 of my customers to talk to the audience, it gave a real life feeling and it was very powerful.

So, next time you do some marketing make sure you use real life testimonials, they are so powerful.

Regards

Lloyd Richardson FCPA FTIA BBus
Founding Chairman ibalance
 

If you’re in business and employ staff, then like other business owners your stress levels can be high.

In this bullish market staff recruitment and retainment can be an ongoing process.

But there is a light at the end of the tunnel!

Staff or team members are the most important asset in your business, but how can you keep on top of it.

I hear all the time from business owners the following:

“There are no staff I have been advertising for months”

“My staff  want to work on the rigs, they get more money and I can’t compete”

“I can’t seem to keep my staff more than 6 months”

If you’re saying the above, then read on, this blogg may just change your business life for ever.

Ask yourself the following questions:

Why would I work for you? 

What is the staff morale like in your business?

What is the culture like?

If you do not have positive answers to the above then maybe your business needs to change.

When reviewing businesses the most common result is poor communication, or the owner does not care.

When was the last time you thanked your staff personally.

ibalance have developed videos on how to recruit, reward and retain staff.

Go to: 

I have worked with hundreds of business owners and they can all improve their staff programs.

Improving your operational manual is just one step to improve staff.

ibalance designed systems and procedures for Dana and within months the business did not need the staff.

Watch the video below for her story.

Ibalance runs seminars monthly on "Do You Own a Business or an Expensive Job". Contact ibalance 1300 ibalance for details or refer to this site.

See ya soon.

Lloyd Richardson FCPA FTIA BBus

Founding Chairman ibalance

 Working with hundreds of businesses over the years, most business owners do not own a business, the business owns them, and in some cases they have an expensive job.

Recently ibalance ran a seminar on "Do You Own a Business, or An Expensive Job?" .

The seminar was a sell out, and special guests Dean Porter and Shaun Driscoll from WA Assett, The Bathroom Renovators, told there story warts and all.

The seminar received raving reviews:

    "Excellent real life business experience from WA Assett guys, its a must for all business owners."         

  Eddie  Peters The Honda Group- The Honda Shop & Marlin Boats

."I found the seminar to be very informative pointing out areas we are all too aware of , however too busy running our business. To have Dean & Shaun speak was great, I am taking our business to the next level because I would like to have a business like theirs".

Danny & Kathleen Chrisp Watercon 

"We all have potential- what we so often lack are the ways and means to fulfill that potential. ibalance offer the ways and means and hence the opportunity for each of us to feel fulfilled.

" Wilson McCaskill The Game Factory

"Great, motivating seminar its a must- loved the boys story".

Dana Steddy Envirocare  

"Sound creditable process. The one to one accountability with a CPA appeal to me. It’s not just hype".

Eshana Zaleski Atlantia Dynamics

Due to popular demand the seminar is being run again on the following dates:

Tuesday 29th April 2008 7.45am

Tuesday 27th May 2008 7.45am

Wednesday 18th June 2008 7.45am

These seminars will book out early, so contact ibalance NOW to reserve your seat. Ph 1300 ibalance (422 526) If your business owns you, then this seminar is for you. Look forward to talking to you soon.

Regards

Lloyd Richardson FCPA BBus FTIA Founding Chairman ibalance